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In any business, your intellectual property (IP) is what makes you stand out as a unique enterprise.
One particular way of protecting that IP is through registering a trade mark.
Trade marking your business name, the name of your product or service, or even your logo gives you an exclusive right in the UK to use it in any way you wish.
But did you know a business can also trade mark a colour?
Whether you’re a new business or you’ve been around for a while, it’s always a good idea to do your research when it comes to trade marks.
This article will discuss trade marked colours and explain why your business should consider them as part of its long-term IP strategy in 2025.
What Is A Trade Mark?
In any business, a word, phrase, symbol or logo is essential for having your brand recognised by your customers and community.
To ensure nobody else uses it and that your brand remains distinctive, it can be legally registered as a trade mark through the UK Intellectual Property Office – our national register of trademarks, patents, and other forms of IP protection.
Can You Trade Mark A Colour?
You can trade mark a variety of elements and – yes – a colour is one of them.
Many big international companies, whose brand identity relies heavily on a particular colour, often apply to have that specific hue trade marked. They do so to ensure that colour remains uniquely associated with their brand, thereby helping to maintain a distinctive and exclusive image in the marketplace.
If you’re a small business owner considering making a particular colour central to your brand identity, it’s wise to verify whether that colour is already protected by a trade mark. Taking this proactive step can help you avoid potential legal issues and ensure that your brand remains uniquely yours.
Colour Trade Mark Examples
It’s quite challenging to have a particular colour trade marked because colours are used so widely in everyday life. For a colour to qualify, it must be both distinctive and strongly associated with a business’ brand.
Many of the existing trade marked colours belong to major international brands that have invested significant time, resources and legal expertise into ensuring the exclusive use of their chosen hue. In 2025, this trend continues as companies strive to cement their market identity through every facet of their branding.
For example, the multinational confectionery giant Cadbury remains synonymous with its signature purple, rigorously defending its exclusive rights over the colour. Similarly, Mattel’s iconic Barbie brand has safeguarded its vibrant bright pink for over 60 years. Even the original pale yellow of Post-It notes is protected by a trade mark, underscoring the enduring importance of colour in establishing a unique brand identity. For further insights into protecting your intellectual property, you might also explore our intellectual property services.
It is important to understand, however, that trade marking a colour is not as straightforward as registering a logo or word mark. The colour must have acquired distinctiveness through its exclusive use in commerce – a process that can take time and may require substantial proof of its association with your brand.
What Do I Do Now?
The best approach is to be proactive about your IP protection strategy. In 2025, as markets become even more competitive, safeguarding your brand elements – including distinctive colours – is more important than ever.
Whether you’re new to the business scene or a seasoned player, it’s crucial to consider how trade marks might affect your overall business strategy. It’s not just about registration; it’s about building long-term protection for your brand identity.
If you haven’t yet registered any trade marks, now might be the perfect opportunity to explore protecting your business name, logo or product name. Our updated guidance reflects the latest legal standards for 2025 and can help you understand your options – along with valuable insights such as our discussion on trade mark vs copyright.
Additionally, if you’re planning a rebrand or updating your company’s image, consider the benefits of securing your chosen colour. It might seem like a minor detail, but as demonstrated by some of the most recognisable brands, it can significantly influence your market presence. For more in-depth advice on protecting your IP and ensuring your business stands out, explore our range of resources and services on our IP and trade mark support pages.
Not sure where to start? No worries – that’s what we’re here for. If you’re keen on ensuring your business’s IP protection is in top form, contact us at [email protected]. We’re ready to help you navigate the complexities of trade mark registration and secure your brand’s future in 2025 and beyond.
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