In the UK, a wide range of trade marks can be registered to protect your brand identity. A trade mark can include any sign capable of being represented graphically, which distinguishes the goods or services of one business from those of others. This can encompass words, logos, slogans, shapes, colours, and even sounds.
For instance, a unique combination of words or a distinctive logo can serve as a trade mark, provided it is not descriptive or generic in relation to the goods or services it represents. Additionally, three-dimensional shapes that are distinctive, such as the shape of a product or its packaging, can also be registered.
Even colours or combinations of colours can be trade marked if they have acquired distinctiveness through use. Similarly, sounds that are unique and associated with a brand, like a jingle, can be protected under UK trade mark law.
It's important to ensure that your trade mark is distinctive and not similar to existing marks, as this could lead to objections during the registration process. By securing a registered trade mark, you gain exclusive rights to use it in the UK, helping to safeguard your brand's identity and reputation.