Cookie Policy

Last updated: 6 April 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and provide information to website owners about how visitors use their site. Some cookies are set by us (first-party cookies) while others are set by third-party services that appear on our pages.

2. How We Use Cookies

We use cookies and similar technologies to:

keep our website working securely and reliably;
store your cookie consent preferences;
understand how visitors use our website so we can improve it;
measure the effectiveness of our marketing campaigns; and
support ad attribution and conversion tracking for our paid advertising.

We group our cookies into three categories. You can manage your preferences for analytics and marketing cookies at any time using the cookie settings button on our site or the link at the bottom of this page.

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your cookie preferences. The website cannot operate properly without these cookies.

Cookie Name	Provider	Purpose	Duration
`sl_marketing_consent`	Sprintlaw	Stores your cookie consent preferences	180 days
`sl_consent_categories_v1`	Sprintlaw (localStorage)	Stores your granular cookie category preferences (analytics/marketing)	Persistent
`__vercel_live_token`	Vercel	Platform operational cookie for secure page delivery	Session

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information on usage. We use this data to improve our site and services. These cookies require your consent.

Cookie Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Distinguishes unique visitors by assigning a randomly generated ID	2 years
`_ga_*`	Google Analytics	Maintains session state and collects data on page views and events	2 years
`_gid`	Google Analytics	Distinguishes unique visitors within a 24-hour period	1 day
`_ce.s`	Crazy Egg	Tracks visitor sessions for heatmap and scroll-depth analysis	1 year
`_ce.clock_data`	Crazy Egg	Synchronises timing data for accurate session recording	Session

Note on Google Analytics and consent: When you have not consented to analytics cookies, our Google tags still operate in a restricted mode (Google Consent Mode v2 Advanced). In this mode, Google may receive anonymous, cookieless signals (such as timestamps and page URLs) that do not identify you personally. Google uses machine learning to model aggregated website trends from these signals. No cookies are set and no personal data is stored on your device. We believe transparency about this practice is important, particularly as a law firm.

3.3 Marketing Cookies

These cookies are used to measure the effectiveness of our advertising campaigns and track conversions from paid channels. They help us understand which ads and campaigns lead to enquiries so we can allocate our marketing budget effectively. These cookies require your consent.

Cookie Name	Provider	Purpose	Duration
`_gcl_au`	Google Ads	Stores conversion data for Google Ads click attribution	90 days
`_gcl_aw`	Google Ads	Stores the Google Ads click identifier (GCLID) for conversion tracking	90 days
`wc_*`	WhatConverts	Tracks phone calls and form submissions to attribute leads to marketing channels	1 year
`ap3c.*`	Ortto	Marketing automation - tracks visitor interactions for email and campaign personalisation	1 year
`sl_attribution`	Sprintlaw	Stores campaign attribution data (UTM parameters, ad click IDs, landing page) to associate enquiries with the marketing channel that referred the visitor	90 days
`sl_attribution_v2`	Sprintlaw (localStorage)	Extended attribution data including first-touch and last-touch information	Persistent

3.4 First-Party Attribution Data

When you visit our website from a link that contains campaign parameters (such as UTM tags or Google click identifiers in the URL), we capture and store these URL-derived parameters in your browser's local storage. This is first-party data that you brought to our site in the URL, and we retain it under our legitimate interest in understanding which marketing channels generate enquiries. This data does not identify you personally and is only associated with an enquiry if you choose to submit a form.

You can change your cookie preferences at any time by clicking the "Cookie Settings" button that appears in the bottom-left corner of every page, or by using the button below:

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking all cookies may affect the functionality of our website. For more information on managing cookies in your browser, visit aboutcookies.org.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), you have the right to:

be informed about what cookies we use and why;
withdraw your consent to non-essential cookies at any time;
request access to, rectification of, or deletion of your personal data;
object to processing of your personal data; and
lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed.

You can contact the ICO at ico.org.uk or by phone on 0303 123 1113.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The "Last updated" date at the top of this page indicates when the policy was most recently revised.

7. Contact Us

If you have any questions about our use of cookies, please contact us at team@sprintlaw.co.uk.

See also: Privacy Policy