Questions Library Regulatory Compliance What laws apply to my marketing business?
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What laws apply to my marketing business?

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Several laws apply to your marketing business, such as the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). If you're collecting personal information from users and customers, you are legally required to have a Privacy Policy in place that discloses how you intend to collect, store, and distribute this data.

Furthermore, your representations to customers are regulated by the Consumer Rights Act 2015. This Act is designed to protect consumers from unfair business practices, such as misleading and deceptive conduct. As such, you want to make sure what you're saying about your marketing services is accurate and does not deceive the consumer.

There are other laws that could apply, such as the Companies Act 2006 (which regulates how you register your company) and the Employment Rights Act 1996 (which regulates your legal obligations to employees). Get in touch with our team to learn more.

Rowan is the Marketing Coordinator at Sprintlaw. She is studying law and psychology with a background in insurtech and brand experience, and now helps Sprintlaw help small businesses

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