Questions Library Intellectual Property How do I protect my intellectual property rights when marketing travel and tourism services in the UK?
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How do I protect my intellectual property rights when marketing travel and tourism services in the UK?

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For travel and tourism services, branding is essential. Register trademarks for your brand name, logo, and taglines through the UK Intellectual Property Office. Copyright your unique marketing materials, brochures, or multimedia content to protect your creative works. Secure domain names and social media handles that reflect your brand. Implement terms and conditions on your website to safeguard against content copying. When engaging with partners or agencies, use contracts that clearly define IP ownership and usage rights. Regularly monitor the market for similar branding or marketing campaigns. In the event of infringements, consult with our IP lawyers for prompt action and protection.

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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