Questions Library Digital Marketing & Advertising, Intellectual Property How do I protect my intellectual property rights when creating marketing materials in the UK?
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How do I protect my intellectual property rights when creating marketing materials in the UK?

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When creating marketing materials, ensure any logos, taglines, or unique designs are trademarked with the Intellectual Property Office in the UK. Use watermarks on preliminary versions of artworks or campaigns. Clearly mention IP rights on materials, especially when sharing with external parties. Incorporate IP clauses in contracts with third-party designers or agencies, emphasizing ownership and usage rights. Maintain dated records of creation processes for evidence, if needed. Should any infringement occur, be ready to take legal action with the help of our specialized IP lawyers.

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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