How do I comply with privacy laws when marketing and advertising products and services in the UK?

Compliance in marketing involves transparent data collection practices, obtaining explicit consent before sending promotional materials, and offering easy opt-out options. Ensure that any personal data used for targeted marketing is handled securely and respectfully. Familiarise yourself with the Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and the Privacy and Electronic Communications Regulations (PECR) for email marketing. Our lawyers can provide guidance on legally compliant marketing practices.