Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
How To Execute A Contract Properly: A Practical Step-By-Step For Small Businesses
- Step 1: Confirm Who The Parties Are (And Get The Details Right)
- Step 2: Check Whether You Need A Deed Or A Standard Contract
- Step 3: Make Sure The Right Person Has Authority To Sign
- Step 4: Follow The Correct Signing Method For Your Business Type
- Limited Companies
- Sole Traders And Individuals
- Partnerships
- Step 5: Use Proper Witnessing (If Required)
- Step 6: Decide Whether You’re Signing Electronically (And Document It)
- Step 7: Use Counterparts Clauses Properly
- Step 8: Store The Executed Contract Like It Matters (Because It Does)
Common Execution Mistakes (That Can Make Your Contract Unenforceable)
- Signing The Wrong Version
- Using The Wrong Entity Name
- Someone Without Authority Signs
- Witnessing Isn’t Done Properly
- Assuming Emails Aren’t Binding (Or Assuming They Are)
- Not Following Signature Formalities
- Changing The Contract After Signing (Without A Proper Amendment)
- Trying To Transfer The Contract Without Doing It Properly
- Key Takeaways
If you run a small business, you’ll probably sign (and be asked to sign) a lot of documents: client agreements, supplier terms, consultancy contracts, NDAs, leases, and more.
It’s tempting to think the “signing bit” is the easy part. But in UK law, getting the execution of a contract right isn’t just administrative. If you execute a contract incorrectly, you can end up with a document that’s hard (or impossible) to enforce - even if both sides “meant” to agree.
This guide breaks down what execution means, how to execute a contract properly in the UK, when you need a deed, and the common mistakes that catch businesses out.
What Does “Execution of a Contract” Mean?
In plain English, execution is the process of signing (or otherwise finalising) a contract in the legally recognised way so it becomes binding and enforceable.
That sounds straightforward, but what “properly” looks like depends on things like:
- Who is signing (a limited company, a sole trader, an individual, trustees, etc.);
- What is being signed (a standard contract vs a deed);
- How it’s being signed (wet ink, e-signature, counterparts, PDF scan); and
- Whether any special formalities apply (witnessing requirements, authority to sign, company signing rules).
It’s also worth separating two concepts people often mix up:
1) Forming a contract vs executing a contract
A contract can sometimes be formed without a signature (for example, by email acceptance or by starting performance). But execution is about using a recognised method of signing/finalising the document so you have strong, clear evidence of agreement and you meet any legal formalities that apply.
If you want a refresher on the building blocks of enforceability (offer, acceptance, consideration, intention, certainty), it’s helpful to keep what makes a contract legally binding in mind as the foundation.
2) Execution vs “effective date”
Many contracts say something like “This agreement is effective from…” and then list a date. That date might be:
- the date the last party signs;
- a future start date (e.g. a service commencement date); or
- a date in the past (backdating is risky and should be handled carefully).
As a small business, you want the contract to be executed correctly and clear on when obligations start.
When Do You Need To Execute As A Deed (And Why It Matters)?
Most day-to-day business agreements are signed “as a contract” (sometimes called “under hand”). But some documents are intended to be executed as a deed, which is a special category with extra formalities.
This matters because if your document is supposed to be a deed and you don’t execute it properly, you can end up in an awkward position where:
- the deed is invalid; and/or
- you lose the legal benefits of using a deed in the first place.
Why businesses use deeds
Businesses often choose (or need) deeds when:
- There’s no “consideration” being exchanged (for example, a guarantee or some variations depending on structure);
- You want a longer limitation period for enforcement (in general, deeds can be enforced for longer than simple contracts);
- The document type expects a deed (certain property-related documents and powers of attorney, for example, are frequently deeds).
Deeds are common in things like:
- guarantees and indemnities;
- some settlement arrangements;
- certain IP assignments or property documents;
- some variations where consideration is unclear; and
- documents that your bank, investor, or landlord insists must be executed as a deed.
If you’re dealing with anything deed-related and want the practical rules in one place, it’s worth being familiar with executing contracts and deeds as the baseline framework.
What’s different about execution “as a deed”?
Execution requirements vary depending on who is signing, but deeds commonly require:
- clear wording showing it is a deed (e.g. “Executed as a deed”);
- signature in the correct format; and
- often, witnessing (particularly for individuals).
Because the formalities can be stricter, this is where small businesses most often trip up - especially when someone says “just sign it and email it back”.
How To Execute A Contract Properly: A Practical Step-By-Step For Small Businesses
If you want your contracts to actually protect your business, the goal is to make execution boring: consistent, documented, and compliant.
Here’s a practical process you can use.
Step 1: Confirm Who The Parties Are (And Get The Details Right)
Before anyone signs, confirm the legal identity of each party. This sounds basic, but it’s a very real source of disputes.
- If you’re contracting with a company: use the registered company name and registered number.
- If you’re contracting with a sole trader: use the individual’s name (and optionally “trading as…”).
- If there’s a group structure: make sure it’s the correct entity (not “the group” generally).
A contract signed by the wrong entity can leave you chasing payment from a business that isn’t actually on the hook.
Step 2: Check Whether You Need A Deed Or A Standard Contract
Don’t guess. Look for clues in the document:
- Does it say “executed as a deed”?
- Does it include signature blocks for witnesses?
- Is it a guarantee, IP assignment, or something property-related?
- Is the other party (or their lawyers) insisting it must be a deed?
If you’re unsure, get advice before signing - fixing an execution problem later is often harder than doing it properly from day one.
Step 3: Make Sure The Right Person Has Authority To Sign
One of the biggest practical issues for small businesses is signing authority.
Ask yourself:
- Is the signatory a director or partner?
- Are they signing under your company’s articles, a board resolution, or delegated authority?
- Are they an employee signing within an approved internal process?
- Are they signing for someone else (and is that permitted)?
This is particularly important when contracts are signed quickly (for example, procurement teams sending out standard terms) or when a founder asks a team member to sign while they’re travelling.
It helps to have a clear internal rule about who can sign what, and in what circumstances - the underlying concept is covered well in signing authority.
Step 4: Follow The Correct Signing Method For Your Business Type
The correct method depends on how your business is structured, what the document requires, and whether you’re signing a simple contract or a deed.
Limited Companies
For simple contracts, a company can usually be bound where an authorised person signs on its behalf (for example, a director or someone with delegated authority), depending on the circumstances and the contract wording.
If you’re executing a document as a deed (or the signature block requires it), companies commonly sign using one of these approaches:
- Two authorised signatories (often two directors, or a director and a company secretary); or
- A director signing in the presence of a witness who attests the signature.
In the real world, many small companies rely on one director signing (sometimes with a witness), but you should match the method to what the document requires and what your company’s internal governance allows.
Sole Traders And Individuals
If you’re signing as an individual (including as a sole trader), you typically sign personally. If the document is a deed, you may need a witness.
Partnerships
Partnership signing can be more nuanced because it depends on the partnership agreement (if you have one) and the authority each partner has.
If your business operates as a partnership, it’s worth ensuring your Partnership Agreement is clear about who can bind the partnership, and for what types of contracts.
Step 5: Use Proper Witnessing (If Required)
Witnessing is a common execution requirement for deeds (and sometimes for company execution where the signature block requires a witness).
As a rule of thumb:
- The witness should be an independent adult (not a party to the contract).
- The witness should be physically present when the person signs (remote witnessing can be risky unless the specific process is clearly valid for your situation).
- The witness should sign and add their name, address, and occupation if the document requests it.
If you’re unsure who can act as a witness, keep who can witness a signature in mind - it’s a small detail that can have a big impact if the contract is ever challenged.
Step 6: Decide Whether You’re Signing Electronically (And Document It)
Most businesses now sign electronically, especially when dealing with remote clients or suppliers. E-signing can be valid, but you should still think about:
- whether the contract (or the other party’s policy) allows e-signatures;
- whether any witnessing requirements can be met properly; and
- whether you have a clean audit trail (who signed, when, and what version).
Many disputes aren’t about whether the parties agreed in principle - they’re about what exactly was signed and whether the signatory had authority.
Step 7: Use Counterparts Clauses Properly
A counterparts clause lets parties sign separate copies of the same agreement (for example, you sign one PDF, they sign another). This is common for remote signing.
If the contract includes a counterparts clause:
- make sure each counterpart is identical in content; and
- keep a final compiled version showing all signatures.
If there’s no counterparts clause, ask before assuming you can sign in separate parts - especially for deeds and higher-risk agreements.
Step 8: Store The Executed Contract Like It Matters (Because It Does)
This is the unglamorous step many businesses skip. Create a consistent approach:
- save a PDF of the final signed agreement (with all signature pages);
- store it in a central system (not just in someone’s inbox);
- name the file clearly (date + parties + contract name); and
- track key dates (renewals, break clauses, notice periods).
If you ever need to enforce your rights, being able to quickly produce the correct executed version saves time, money, and stress.
Common Execution Mistakes (That Can Make Your Contract Unenforceable)
Execution problems often don’t show up until there’s a dispute - which is exactly when you don’t want surprises. Here are common traps we see small businesses fall into.
Signing The Wrong Version
You negotiate changes by email, but someone signs an old attachment, or the tracked-changes version never gets properly consolidated.
Fix: lock the final version before signing and name it clearly (e.g. “FINAL v3 Clean”).
Using The Wrong Entity Name
You trade under a brand, but your legal contracting party is different (for example, “ABC Marketing” vs “ABC Marketing Ltd”). Or you accidentally contract with the wrong company in a group.
Fix: always use the registered details and double-check the parties clause and signature block match.
Someone Without Authority Signs
A team member signs because they’re trying to move quickly, or a client insists on “someone signing today”. Later, you discover that person wasn’t authorised, or internal approval wasn’t obtained.
Fix: set internal signing rules and escalation pathways. It’s far easier to slow down for 30 minutes than to argue about authority later.
Witnessing Isn’t Done Properly
A witness signs later, wasn’t present, or is actually a party to the agreement. For deeds, this can be a major problem.
Fix: treat witnessing as a real legal step, not an afterthought. Use the right witness and do it in the correct order.
Assuming Emails Aren’t Binding (Or Assuming They Are)
Many business owners sit at either extreme:
- “It’s only binding if it’s signed” (not always true), or
- “An email thread is just as good as a signed contract” (also not always true).
In practice, contract formation and execution can happen in different ways depending on the facts. If your sales process happens by email (quotes, acceptance, scope changes), it’s useful to understand emails being legally binding so you don’t accidentally create obligations you weren’t ready for.
Not Following Signature Formalities
Small errors like missing names, missing dates, or not completing witness details can cause problems later - especially if the other side tries to avoid the deal.
Fix: make execution a checklist process. It’s also helpful to know the baseline legal signature requirements so your documents match the right standard.
Changing The Contract After Signing (Without A Proper Amendment)
You agree changes “informally” after signing - a new price, extended term, updated scope - but nothing is properly documented.
Fix: use a written variation or Contract Amendment process, and make sure the amendment itself is executed correctly.
Trying To Transfer The Contract Without Doing It Properly
As your business grows, you might restructure, sell part of the business, or move contracts into a new company. Many businesses assume they can just “assign” or “move” an agreement across.
Sometimes you can, sometimes you can’t - and some transfers require a formal novation.
Fix: check the contract’s assignment clause and use the correct mechanism. If you need to change the contracting party, a Deed of Novation is often the right tool (and yes, it needs correct execution).
Key Takeaways
- Execution of a contract means finalising and signing it in a legally recognised way so it’s enforceable - and the “correct way” depends on the parties and the document type.
- Many business documents can be signed as standard contracts, but some situations call for execution as a deed, which usually has stricter signing and witnessing requirements.
- Make sure the right entity is named as the contracting party and the right person signs with proper authority.
- If witnessing is required, treat it as a real formality: the witness should be independent and present at the time of signing.
- Electronic signing can be valid, but you should keep a clear audit trail and ensure the method fits any deed/witness requirements.
- Keep a clean record of the final signed version and use proper documentation (like amendments or novations) when your deal changes.
If you’d like help getting your contracts drafted, reviewed, or executed correctly (including deeds and company signing requirements), you can reach us at 08081347754 or team@sprintlaw.co.uk for a free, no-obligations chat.








