Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for uk businesses.
Promotion Agreements In The UK: Key Terms And Drafting Tips
If you’re paying someone (or partnering with them) to promote your business, you’re taking a smart step towards growth - but it’s also a moment where things can get messy fast if...
17 February 2026
Do UK Business Websites Need a Cookie Policy? Legal Requirements
If you run a UK business website, it’s normal to feel a bit unsure about cookies. You’re trying to grow your business, not become an expert in website compliance. But if you’ve...
16 February 2026
How To Use Trademark Symbols (™ And ®) Correctly In The UK
If you’re building a brand, you’ve probably seen little symbols like ™ and ® next to names and logos everywhere - on websites, packaging, proposals and social media. But when you’re running...
16 February 2026
How To Trademark A Brand Name Or Logo In The UK: Step-By-Step Guide
You’ve put real time (and money) into building your brand - your name, your logo, your packaging, your online presence. The last thing you want is to grow momentum, only to find...
15 February 2026How To Start A Marketing Agency In the UK: Legal Setup Essentials
Starting a marketing agency can be an exciting way to turn your skills (and your network) into a scalable business. Whether you’re offering social media management, paid ads, SEO, content production, brand...
13 February 2026
TM Trademark Symbol (™): Meaning And When To Use It
If you’ve ever launched a new name, logo or slogan, you’ve probably wondered whether you should add the TM trademark symbol (™) next to it. It’s a small mark, but it can...
12 February 2026
Implicit Consent Under GDPR: What UK Businesses Need to Know
If you run a small business, it’s completely normal to assume that “if someone didn’t object, they must be OK with it”. In day-to-day life, that’s often how things work. But when...
12 February 2026
Brand Monitoring Services: Legal Protection For Your Business Brand
If you’ve put time (and money) into building a brand, it’s completely normal to feel protective over it. But in the real world, copycats, impersonators and “lookalike” businesses don’t always announce themselves....
5 February 2026
CSR Activities In The UK: Examples And Legal Considerations
“CSR” (corporate social responsibility) can sound like something only big corporations worry about. But in practice, CSR activities are often most powerful (and most authentic) when they’re run by small businesses and...
5 February 2026
Brand Monitoring Software: Legal Considerations For Protecting Your Brand And IP
If you’re running a growing SME, your brand can be one of your most valuable business assets. But the bigger you get, the harder it is to keep track of who’s using...
3 February 2026What Is An Endorsement Agreement? (2026 Updated)
If you're partnering with a celebrity, athlete, creator or industry expert to promote your brand, it's easy to focus on the exciting part (the launch, the content, the buzz) and forget the...
31 January 2026
Starting A Podcast? Here's How To Set Yourself Up For Success (2026 Updated)
Starting a podcast is one of those ideas that feels genuinely exciting from day one. You can build an audience, grow a brand, and create something that lasts - all with relatively...
31 January 2026
BCC Emails: Confidentiality And UK GDPR Requirements
If you run a small business, email is probably one of your main “operating systems”. It’s how you chase invoices, manage customers, coordinate staff, and keep projects moving. And at some point,...
28 January 2026UK PECR: What Businesses Need To Know
If your business sends marketing emails, runs online ads, uses cookies, or picks up the phone to generate leads, PECR is something you can’t afford to ignore. The Privacy and Electronic Communications...
28 January 2026
Invasion Of Privacy: What It Means For Your Business And Staying Compliant
If you run a small business, “privacy” can feel like one of those big-company issues that only matters once you have a compliance team and a stack of policies. In reality, privacy...
26 January 2026UK Laws On Posting Photos Without Consent For Businesses
Running a small business today usually means running some kind of online presence too. You might be posting behind-the-scenes shots on Instagram, sharing customer testimonials on your website, uploading event photos to...
25 January 2026
Endorsements In Business Contracts: Meaning And Safe Use In The UK
Endorsements can be a brilliant growth lever for small businesses. A trusted person (or another business) publicly backs your product or service, and suddenly your marketing hits differently. But endorsements also create...
22 January 2026
Legitimate Interest Under UK GDPR: When Can You Use It?
As a small business owner, you’re probably collecting and using personal data every day - customer enquiries, website analytics, supplier contacts, employee details, and everything in between. And at some point, you’ll...
21 January 2026UK Privacy Law Compliance Checklist for Small Businesses
If you run a small business, “privacy law” can feel like something only big tech companies need to worry about. But the reality is that most SMEs handle personal data every day...
21 January 2026Running Prize Draws And Competitions To Win Money: UK Legal Rules
Competitions to win money can be a brilliant way to grow your audience, build your mailing list, and create genuine hype around your brand. But if you’re running a money competition (or...
18 January 2026What Are Cookies Online? Website Cookie Consent And GDPR Compliance In the UK
If you run a website, chances are it uses cookies (or at least tries to). They’re one of those “small” technical things that can quickly turn into a big legal and reputational...
18 January 2026How To Run A Prize Draw Legally In The UK
Running a prize draw can be a brilliant way to build your email list, drive traffic to a new product launch, or give your customers a reason to engage with your brand....
14 January 2026UK Online Competitions: Legal Rules For Free Prize Draws & Competitions
Running an online competition can be a brilliant way to build buzz, grow your email list, and reward loyal customers. But if you’re a small business, it’s worth slowing down before you...
13 January 2026Model Release Form Template In The UK: What To Include
If you use people’s images or videos to promote your business - from customer testimonials to branded photo shoots - you’ll want a solid Model Release Form template you can rely on....
10 January 2026
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