Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for uk businesses.
Starting a Competition Business in the UK: Legal Steps and Licences
Running prize competitions can be a great way to build a brand, grow an audience and generate revenue. Whether you’re planning skill-based draws for high-value prizes, recurring giveaways on your website, or...
28 December 2025
Someone Recorded Me Without My Consent: What Are My Rights In The UK
If you’ve just discovered that an employee, contractor or customer recorded you (or your team) without consent, it can feel invasive and frustrating. It’s also a legal risk - for them and...
26 December 2025
How Parody Law Works in the UK
Parody can be a powerful tool for brands. A clever spoof advert, a tongue‑in‑cheek meme or a satirical product name can capture attention and signal personality. But there’s a fine line between...
26 December 2025
GDPR Direct Marketing: What UK Businesses Need To Know
Direct marketing is one of the fastest ways to grow a small business - but it’s also an area where privacy law bites hard if you get it wrong. The good news?...
25 December 2025
How To Send Marketing Emails Legally In The UK
Email is still one of the most effective ways to reach customers. But in the UK, there are clear rules about when you can send marketing emails, what you must include, and...
25 December 2025
How To Conduct A Cookie Audit Under UK Privacy Law
If your website uses cookies, pixels or analytics, a cookie audit isn’t just a “nice to have” - it’s a core part of your legal compliance and a smart way to build...
25 December 2025
How to Write a Legally Compliant Job Advert in the UK
Hiring is exciting - it means your business is growing. But a job advert does more than attract applicants. It’s a public statement of who you are as an employer and, crucially,...
25 December 2025
What Counts As Invasion Of Privacy?
“Invasion of privacy” is a phrase you’ll hear often, but in UK law it doesn’t exist as one single offence. Instead, a mix of data protection rules, confidentiality, and the common law...
22 December 2025
Anti-Competition Law in the UK Explained
Running a growing business is exciting - but there are a few competition law traps that can catch SMEs off guard. Even everyday sales tactics or contract clauses can cross the line...
22 December 2025
What To Include In A UK Copyright Statement
If your business publishes anything online or in print - from website copy and product photos to eBooks, blog posts and app screens - you’ll want a clear, consistent copyright statement. It’s...
22 December 2025
Is Price Discrimination Illegal in the UK?
Pricing is one of the biggest levers you have as a small business. You might offer discounts to students, charge more at peak times, or negotiate bespoke rates for wholesale customers. But...
21 December 2025
Trademark Design In The UK: Create, Register And Protect Your Brand
Your brand design isn’t just a pretty logo - it’s a legal asset that can set you apart, stop copycats and build customer trust. The trick is making sure your trademark design...
21 December 2025
Parody Law In The UK: Key Rules And Exceptions
Parody can be a powerful tool. Done well, it grabs attention, builds brand personality and gets people talking about your products or campaigns. But there’s a fine line between a clever parody...
20 December 2025
Influencer Agreement In The UK: Key Inclusions And Brand Protection
Working with influencers can be a smart, cost-effective way to reach new audiences and build trust in your brand. But without a clear Influencer Agreement in place, even a simple campaign can...
20 December 2025
Sample Privacy Policy (UK): Free Template + What To Include
If you collect any personal information from customers, clients, staff or website visitors, you’ll need a Privacy Policy. The good news? With a clear structure and the right wording, you can create...
19 December 2025
Advertising By Email In The UK: Legal Rules
Email is one of the quickest ways to reach your customers. It’s affordable, measurable and can deliver an impressive return when done well. But when it comes to advertising by email in...
19 December 2025
How To Get a Trade Mark in the UK
Your brand is often the first thing customers connect with. A strong name or logo can set you apart - but only if you protect it properly. If you’re wondering how to...
18 December 2025
What Does A Trade Mark Protect In The UK?
If you’re building a brand in the UK, you’ll quickly hear that you “should get a trade mark.” Great advice - but what exactly does a trade mark protect, and where are...
18 December 2025
Fair Use Images in the UK: What You Need to Know
If you’re running a small business, it’s tempting to grab an image you’ve found online and drop it on your website, socials or pitch deck. Search results show thousands of appealing photos,...
15 December 2025
Understanding Copyright Theft in the UK
If you run a small business, your content is part of your value - your copy, images, videos, product designs, training materials and even your website layout. When someone lifts that work...
15 December 2025
PECR Cookies: How To Stay Compliant
If your website uses cookies or similar tracking tech, you’re not just dealing with “tech settings” - you’re in legal territory. In the UK, cookies are regulated under the Privacy and Electronic...
13 December 2025
Copyright Moral Rights UK: What They Are And How To Manage Them
If your business creates or uses content - think product photos, brand videos, blog posts, packaging artwork or commissioned designs - you’re dealing with copyright every day. But beyond who “owns” copyright,...
13 December 2025
Image Rights in the UK: What Businesses Need to Know
If your business uses photos or videos in marketing, on your website, or around the workplace, you’re dealing with “image rights” every day - whether you realise it or not. In the...
12 December 2025
What Does the TM Symbol Mean?
If you’re building a brand, you’ve probably typed the little “TM” next to your logo or tagline and wondered: what does TM actually mean, and does it legally protect my business? Good...
12 December 2025
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