How we write our articles and guides

Most of the articles and guides on this site carry my name because I'm responsible for them. I don't write each one by hand. Here's how they're made, and how we try to keep them right.

Alex Solo
Alex SoloCo-founder, Sprintlaw

Sprintlaw publishes hundreds of articles and guides each month for small businesses in Australia, the UK, New Zealand and the US. No one could write that many well by hand, me included. What I can do is decide what we write about, set the standard every article has to meet, and build the system that does the heavy lifting.

Since 2025, that system has been Taylor, Sprintlaw's AI, working inside rules we set. Here's who does what.

From question to published articlePeopleTaylor
  1. DirectionWe decide what we cover, from what business owners search for and the legal work we help with every day.
  2. DraftTaylor drafts each article in several passes, for one country at a time.
  3. CheckA separate review checks the legal statements against official legislation and government websites.
  4. ReviewEach week a sample is read before it goes live, and anything that falls short is pulled.

People set the direction

Taylor doesn't decide what Sprintlaw covers. We do. Topics come from what small business owners search for and the legal work we help with every day, and we stay out of areas we don't work in, like tax, migration, family and criminal law. I set the house rules: plain English, practical first, no scare tactics, and a clear line between general information and advice.

Taylor drafts each article

Taylor drafts each article in several passes, for one country at a time. It answers the question a business owner is actually asking and works through a practical example. Links only point to pages that exist on this site.

A separate review checks the law

Before an article is scheduled, a separate AI review checks its legal statements against official legislation and government websites for that country, and checks it stays within what we cover. An article with a serious problem is fixed and checked again, or held back. Automated checks then make sure its structure, links and contact details are right for that country.

Each week we look again

Every week, another review reads a sample of the articles about to go live, plus any the checks flagged, and pulls anything with a real problem before it's published. The results come to me. We also rewrite older articles readers still rely on, and those rewrites go through the same checks as new ones. Every article shows the date it was published or last updated.

What our articles and guides are not

Our articles and guides are general information for small businesses in a particular country. They aren't legal advice about your situation, and a lawyer doesn't review each one before it's published. Even with the checks above, an article can contain errors or omissions, or fall behind a change in the law. If something matters to your business, get advice on your situation before you act on it.

Spotted a mistake?

Email us at team@sprintlaw.co.uk with the link to the article. We'll check it and fix it if it's wrong.