Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for uk businesses.
Influencer Management Contracts In The UK
Managing influencers can be exciting, but the contract details matter. Here are the key terms your UK agency should cover before brand deals begin.
20 October 2026
Liability Caps In Agency Client Contracts
Want to limit your agency's financial exposure if a client project goes wrong? Here's how liability caps, exclusions and insurance can work together in your contract.
19 October 2026
Can You Use A Competitor's Name In Google Ads?
Thinking about bidding on a competitor's name in Google Ads? Here's how to reduce trade mark, misleading advertising and comparison claim risk in the UK.
19 October 2026
Influencer Usage Rights For UK Beauty Brands
Want to turn influencer posts into ads, emails or product page content? Here is what UK beauty brands should cover before reusing creator or UGC content.
19 October 2026
Using Client Logos on a UK Website: Do You Need Permission?
Want to show client logos or case studies on your agency website? Learn when UK businesses need permission and what to put in contracts and approvals.
19 October 2026
Brand Ambassador Agreements For Food Brands
Working with food ambassadors can grow your brand quickly, but the details matter. Here's how to protect your claims, content rights and reputation.
18 October 2026
What Terms Should You Use For Gifted Influencer Campaigns?
Sending free products to influencers can be great for growth, but clear terms matter. Here's what to cover before your gifted campaign goes live.
18 October 2026
Who Owns Client Accounts In A Marketing Agency?
Not sure who should control ad accounts, analytics, pixels and social media logins? Here's how to set clear rules and avoid account lock-in disputes.
17 October 2026
Affiliate Programme Terms For Online Courses
Launching an affiliate scheme for your online course? Clear terms help you manage commissions, refunds, marketing claims and brand use from day one.
17 October 2026
Can You Use Client Logos on Your Website in the UK?
Want to publish client logos, testimonials or case studies? Learn how UK service businesses can get permission, avoid trade mark issues and protect confidentiality.
16 October 2026
Change Request Clauses for UK Agency Contracts
Control scope creep in agency projects with clear change request terms covering approvals, timelines, extra fees and disputed work under UK contracts.
14 October 2026UGC Model Release Forms in the UK for Brand Campaigns
Using creator or customer content in paid ads? Learn what a UK UGC release should cover, from image and voice rights to edits, duration and takedowns.
13 October 2026
UGC Creator Agreements in the UK: Who Owns Campaign Content?
UGC campaigns need clear rules on ownership, paid ads, whitelisting, edits, moral rights, exclusivity and takedowns before content goes live.
12 October 2026
Who Owns Influencer Content in the UK?
Sponsored content rights can be unclear once a brand wants to reuse posts in ads, emails or ecommerce pages. Learn how UK ownership, licences and paid media rights work.
12 October 2026
Affiliate Agreements for UK SaaS Companies
Affiliate deals can help UK SaaS companies grow, but vague referral and revenue share terms often lead to disputes. This guide explains the key clauses to
18 September 2026Influencer Agreements for UK Booking Platforms
Using influencers to promote a UK booking platform can drive bookings fast, but vague contracts often create disputes over ad disclosures, content rights
14 September 2026Influencer Agreements for UK Solar Installation Companies
Using influencers to market solar installations can generate enquiries quickly, but loose contracts and careless claims can create legal risk. Here is what to cover.
30 August 2026
How to Deal with Negative Online Reviews
Negative online reviews can damage trust fast, but not every bad review can or should be removed. This guide explains how UK businesses can respond
25 August 2026Influencer Agreements for UK Import and Export Businesses
Influencer deals can help UK import and export businesses reach new markets, but informal arrangements often leave gaps around content rights, ad
23 August 2026Affiliate Agreements for UK Fashion Brands
Affiliate agreements can help UK fashion brands grow, but weak terms often lead to disputes over commission, discounting, brand use and ad compliance
14 August 2026
Influencer Agreements for UK Private Clinics
Influencer deals for UK private clinics need more than a basic creator contract. This guide explains what to include, from ad disclosure and treatment
13 August 2026Influencer Agreements for UK Sports Clubs
Working with influencers can help UK sports clubs grow attendance, sponsorship value, and community reach, but casual deals often leave key legal points
6 August 2026Affiliate Agreements for UK Importers and Exporters
Affiliate agreements for UK importers and exporters need to cover more than referral fees. This guide explains the key legal clauses, common risks and
6 August 2026Affiliate Agreements for UK Wholesale Distributors
Using affiliates in wholesale distribution can create disputes over commission, customer ownership and product claims if the contract is not tailored
31 July 2026
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