Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for uk businesses.
Affiliate Agreements for UK Membership Communities
Affiliate agreements for UK membership communities need more than a basic referral clause. This guide explains how to handle recurring commission
10 July 2026
Influencer Agreements for UK Video Production Companies
Influencer campaigns can create real legal risk for UK video production companies if ownership, approvals, ad compliance and payment terms are left vague
2 July 2026What Is Bait Advertising?
Bait advertising happens when a business promotes an attractive offer that is not genuinely available as advertised. Learn what it means in the UK, when
1 July 2026
Influencer Agreements for UK AI Product Startups
Influencer deals can be high impact for UK AI startups, but a weak contract can create advertising, privacy and content ownership problems. This guide
1 July 2026How to Run a Compliant Lotto Competition: Legal Checklist
Want to know how to run a compliant lotto competition in the UK? This guide explains the legal difference between lotteries, prize competitions and free
28 June 2026
Influencer Agreements for UK Care Providers
Using influencers to promote a care business in the UK raises more than ordinary marketing issues. This guide explains what an influencer agreement for
23 June 2026Media Buying Agreements: What UK Businesses Should Include
A media buying agreement should do more than describe advertising services. For UK businesses, it needs clear rules on spend approvals, fees, rebates, ad
20 June 2026Influencer Agreements for UK Online Marketplaces
A UK influencer agreement for an online marketplace should cover more than fees. This guide explains what to include, from ad disclosure and content
19 June 2026
What Is a Motion Mark? Toshiba’s Historic UK Trade Mark Explained
Could your brand’s animation be trade marked? Toshiba’s landmark UK registration shows how motion marks can protect distinctive digital branding.
4 June 2026
Before You Invest in More Marketing, Check This on Your Website First
More traffic will not fix a legally weak website. Is your site ready to handle customers, data and disputes before you spend more on marketing?
28 May 2026Advertising Claims Law for UK eCommerce Brands
Strong marketing helps UK eCommerce brands grow, but unsupported or misleading advertising claims can create complaints, refund issues and regulator
24 April 2026
5 Legal Elements Every Business Website Should Have
Is your business website legally protected? These five essentials can help you avoid privacy issues, refund disputes and compliance headaches.
13 April 2026
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