Legal Articles & Guides
Legal updates and insights for UK businesses.
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Who Owns IP in Video Production Work in the UK?
If your business commissions or creates video content in the UK, paying for the work does not automatically...

Client Contracts for UK Influencer Agencies
Influencer agencies sit between brands and creators, which means a vague client contract can quickly turn into a...

Legal Compliance for UK Advertising Agencies: Contracts, Marketing Rules and Data Privacy
A practical guide to the legal compliance checklist UK advertising agencies should review before signing client terms, publishing...

How UK Digital Marketing Agencies Should Handle Risk in Client Contracts
Risk in digital marketing agency contracts often sits in vague scope, overpromised results and weak liability clauses. This...

What Is a Motion Mark? Toshiba’s Historic UK Trade Mark Explained
Could your brand’s animation be trade marked? Toshiba’s landmark UK registration shows how motion marks can protect distinctive...

Privacy Notices and Consent for UK Digital Marketing Agencies
UK digital marketing agencies often get privacy notices and consent wrong by copying generic wording, overusing consent and...

PPC Management Agreements in the UK: Key Clauses for Agencies and Clients
A PPC management agreement can make or break the relationship between an agency and its client. Here are...

Legal Risks of Using Restricted Logos in the UK
Using a restricted logo in the UK can expose your business to trade mark disputes, misleading advertising issues...

Using Freelancers for a UK Direct-to-consumer Brand: Who Owns the IP?
Using freelancers for your UK direct-to-consumer brand can create hidden IP risks. Paying for a logo, packaging design...

Key Contract Risks for UK Content Creator Businesses
Content creator businesses often lose money or rights through unclear contracts, vague usage clauses, and weak payment terms....

Hiring Creatives And Account Managers At A UK Advertising Agency
Hiring staff for a UK advertising agency raises more than basic HR questions. This guide covers worker status,...

How to Start a Communications Consulting Business: Legal Checklist for the UK
Planning to launch a communications consulting business in the UK? This legal checklist covers business structure, registration, contracts,...

Before You Invest in More Marketing, Check This on Your Website First
More traffic will not fix a legally weak website. Is your site ready to handle customers, data and...

Marketing Agency Master Services Agreements in the UK
A marketing agency master services agreement sets the legal framework for an ongoing agency relationship. This guide explains...

How UK Brand Strategy Agencies Can Draft Refund Terms
A clear cancellation and refund clause helps UK brand strategy agencies and clients avoid disputes over deposits, milestone...

Lease, Licence and Premises Issues for UK Digital Marketing Agencies
Choosing office space for a UK digital marketing agency is not just about rent and location. This guide...

Service Agreements for UK Advertising Agencies: Key Clauses to Include
A clear service agreement for advertising agency work can prevent disputes over scope, fees, approvals, IP and media...

Affiliate Program Terms for UK Businesses
Affiliate program terms can affect commission, advertising compliance, brand use and termination rights. This guide explains what UK...

Creator Collaboration Agreements for UK Businesses
Working with influencers and online creators can be great for growth, but a weak creator collaboration agreement can...

Drafting a Marketing Agreement in the UK: Legal Points to Cover
Hiring a marketing agency or freelancer in the UK? This guide explains how to create a marketing agreement...

Lease Fit-out and Access Clauses for UK Advertising Agencies
Advertising agencies often need more from a leased office than standard desks and meeting rooms. This guide explains...

Client Terms Advertising Agencies Should Put in Place Before Onboarding UK Clients
Clear onboarding terms help UK advertising agencies avoid scope creep, payment disputes and arguments over ad spend, approvals...

Customer Terms for UK Creative Agencies
Customer terms for creative agencies set the rules on scope, revisions, payment, copyright, delay and liability. This guide...

Office Lease Terms UK Performance Marketing Agencies Should Check Before Signing
A UK office lease can create real problems for performance marketing agencies if fitout access, contractor rights, internet...
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