Legal Articles & Guides
Legal updates and insights for UK businesses.
Latest Articles
Showing 1 - 24 of 57

What Is Bait Advertising?
Bait advertising happens when a business promotes an attractive offer that is not genuinely available as advertised. Learn...

How to Draft a Scope of Work Clause for a UK Video Production Agreement
A clear scope of work clause can make or break a UK video production agreement. Here’s how to...

Advertising and Marketing Rules for Software Development Agencies in the UK
Marketing a software development agency in the UK carries real legal risk if your website, outreach or proposals...

How to Run a Compliant Lotto Competition: Legal Checklist
Want to know how to run a compliant lotto competition in the UK? This guide explains the legal...

How to Create an Influencer Agreement in the UK
Hiring an influencer without a clear written agreement can lead to disputes about content, payment, approvals and ad...

Influencer Agreements for UK Care Providers
Using influencers to promote a care business in the UK raises more than ordinary marketing issues. This guide...

Affiliate Marketing Agreements in the UK: Key Clauses for Brands and Agencies
An affiliate marketing agreement can protect UK brands and agencies from commission disputes, compliance issues, and brand misuse....

Advertising Rules for UK Cloud Software Providers
UK cloud software providers need marketing that sells without overpromising. This guide explains the main advertising rules, common...

Privacy Rules for UK Lead Generation Businesses Collecting Customer Data
UK lead generation businesses need more than a privacy policy. Learn how data collection, marketing permissions, lead sharing,...

Media Buying Agreements: What UK Businesses Should Include
A media buying agreement should do more than describe advertising services. For UK businesses, it needs clear rules...

Influencer Agreements for UK Online Marketplaces
A UK influencer agreement for an online marketplace should cover more than fees. This guide explains what to...

Advertising and Marketing Rules for Field Service Software Companies in the UK
Field service software companies in the UK need to market carefully. Claims about savings, integrations, AI features and...

Advertising Rules for Cleaning Companies in the UK
Advertising for cleaning companies in the UK needs more than catchy wording. Here’s how to avoid misleading claims,...

Who Owns IP in Video Production Work in the UK?
If your business commissions or creates video content in the UK, paying for the work does not automatically...

Client Contracts for UK Influencer Agencies
Influencer agencies sit between brands and creators, which means a vague client contract can quickly turn into a...

Legal Compliance for UK Advertising Agencies: Contracts, Marketing Rules and Data Privacy
A practical guide to the legal compliance checklist UK advertising agencies should review before signing client terms, publishing...

How UK Digital Marketing Agencies Should Handle Risk in Client Contracts
Risk in digital marketing agency contracts often sits in vague scope, overpromised results and weak liability clauses. This...

What Is a Motion Mark? Toshiba’s Historic UK Trade Mark Explained
Could your brand’s animation be trade marked? Toshiba’s landmark UK registration shows how motion marks can protect distinctive...

Privacy Notices and Consent for UK Digital Marketing Agencies
UK digital marketing agencies often get privacy notices and consent wrong by copying generic wording, overusing consent and...

PPC Management Agreements in the UK: Key Clauses for Agencies and Clients
A PPC management agreement can make or break the relationship between an agency and its client. Here are...

Legal Risks of Using Restricted Logos in the UK
Using a restricted logo in the UK can expose your business to trade mark disputes, misleading advertising issues...

Using Freelancers for a UK Direct-to-consumer Brand: Who Owns the IP?
Using freelancers for your UK direct-to-consumer brand can create hidden IP risks. Paying for a logo, packaging design...

Key Contract Risks for UK Content Creator Businesses
Content creator businesses often lose money or rights through unclear contracts, vague usage clauses, and weak payment terms....

Hiring Creatives And Account Managers At A UK Advertising Agency
Hiring staff for a UK advertising agency raises more than basic HR questions. This guide covers worker status,...
Need help with your business legals?
Speak with Sprintlaw to get practical legal support and fixed-fee options tailored to your business.

