Legal Articles & Guides
Legal updates and insights for UK businesses.
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Media Lawyer For Content Creators: When To Get Help
Negotiating a brand deal, release form or content contract? Here's when a media lawyer can help you protect...

Do I Need A Contract For A Brand Collaboration?
Planning a brand collaboration? A written agreement can help you lock in deliverables, content rights, approvals, payment terms...

Do You Need A Brand Ambassador Agreement In The UK?
Working with wellness ambassadors can be a great growth channel. A clear agreement helps you manage content, claims,...

Who Owns Tattoo Artwork When You Use Guest Artists?
Using guest artists can be great for your tattoo studio, but IP and photo permissions need to be...

Influencer Management Contracts In The UK
Managing influencers can be exciting, but the contract details matter. Here are the key terms your UK agency...

Influencer Usage Rights For UK Beauty Brands
Want to turn influencer posts into ads, emails or product page content? Here is what UK beauty brands...

What Terms Should You Use For Gifted Influencer Campaigns?
Sending free products to influencers can be great for growth, but clear terms matter. Here's what to cover...

UGC Model Release Forms in the UK for Brand Campaigns
Using creator or customer content in paid ads? Learn what a UK UGC release should cover, from image...

UGC Creator Agreements in the UK: Who Owns Campaign Content?
UGC campaigns need clear rules on ownership, paid ads, whitelisting, edits, moral rights, exclusivity and takedowns before content...

Who Owns Influencer Content in the UK?
Sponsored content rights can be unclear once a brand wants to reuse posts in ads, emails or ecommerce...

Can You Use Customer Photos, Reviews Or Testimonials In Your Marketing?
Can you legally repost customer photos, reviews or testimonials? Learn when to ask permission and avoid copyright, privacy...

The Legal Side of the Creator Economy Boom
Building a creator brand without legal protection? That can get expensive fast. Learn the key issues that can...

Influencer Marketing Laws in the UK: Disclosure, Legal Risk and What Brands Often Miss
Think influencer posts are low-risk? In the UK, poor disclosure and misleading claims can expose brands to serious...

How To Register A Brand Name In The UK: Trademarks And Legal Steps
When you’ve finally landed on the perfect brand name, it’s tempting to jump straight into building your website,...

IP Contracts: Key Clauses UK Businesses Need To Protect IP
If you’re building a business, your intellectual property (IP) is often the thing that makes you different -...

How To Renew A Trademark In The UK And Stay Protected
You’ve put real time (and money) into building a brand people recognise - your name, logo, tagline, or...

Can You Use Internet Images Without Permission? UK Copyright Rules
If you run a small business, chances are you post on social media, update your website, send newsletters,...

Modelling Contracts: Key Terms And Clauses Businesses Should Know
If your business works with models (for fashion, product shoots, e-commerce, events, fitness campaigns, brand content or influencer-style...

How To Trademark A Logo And Business Name In the UK
Your name and logo are often the first things customers remember about your business. They’re also the easiest...

Licensing vs Franchising: Key Differences For UK Businesses
If you’ve built something that works - a product, a brand, a process, or a whole business model...

How To Trademark A Brand Name In The UK
When you’re building a business, your brand name can quickly become one of your most valuable assets. It’s...

Intellectual Property Assets: What They Are And How To Protect Them
When you’re building a small business, it’s easy to focus on the things you can physically see: stock,...

Essential Legal Documents UK Startups & SMEs Need To Protect Their Business
When you’re building a startup or small business, it’s easy to focus on the exciting stuff first: finding...

Parody Law: Copyright, Trade Marks And Fair Dealing In The UK
Memes, spoof ads, “lookalike” brand jokes, satirical social posts – parody can be a powerful marketing tool for...
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