Check therapeutic claims before they create advertising or regulatory problems

This is often useful for businesses selling supplements, wellness products, skincare, health tech, clinics, courses, devices or services that refer to symptom relief, treatment effects, wellbeing outcomes or similar benefits. It can also help where a business is refreshing its website, launching a campaign or expanding into stronger health messaging than it has used before. The key issue is not just whether a claim sounds persuasive, but whether the overall presentation, evidence and context support it in a way that stands up to scrutiny.

Common issues include claims that overstate what a product or service can do, wording that implies medical or treatment outcomes without adequate support, before-and-after messaging that creates a stronger impression than intended, and testimonials or endorsements that push the claim further than the core copy does. Problems can also arise where disclaimers are relied on too heavily, or where the surrounding layout, imagery and call-to-action change how the claim is understood. A review looks at the practical effect of the marketing, not only isolated phrases.

We review the materials you provide that contain the relevant claims, which may include website copy, landing pages, ads, product descriptions, packaging text, email campaigns, social content or similar customer-facing materials. We assess the claims in context and provide written feedback on the main legal concerns, including wording, substantiation and presentation issues. This is broader than a single-line edit, but it is still a defined review service. It does not include technical implementation, rewriting an entire campaign from scratch or carrying out security remediation work.

Usually not. Therapeutic claims are often judged by the overall impression created by the marketing, so a generic disclaimer may not fix a claim that is too strong in the headline, imagery or testimonial content. Internal checklists can be helpful for consistency, but they do not replace a legal review where the business model, product category and evidence base affect the analysis. The right advice The wording should reflect the information your business collects, the reasons it is used and the parties it is shared with, and on how the claims appear in the real customer journey rather than in isolation.

You receive written feedback explaining the main risk areas and the practical next steps to consider. That may involve softening claim language, changing how benefits are described, revisiting supporting statements, or separating general wellbeing messaging from stronger therapeutic assertions. In some cases, the next step is to narrow the claim rather than try to defend broad wording. It can reduce avoidable risk by making the key legal issues clearer, but the outcome still depends on how the documents and processes are used in practice, and any later regulator engagement or extended implementation work would need to be arranged separately.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.