Regulatory Compliance
Pressure test your competition idea before it goes live
Legal advice on running a UK competition, prize draw or giveaway, including mechanics, terms issues and permit questions.
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What's included
What we check when a promotion needs legal input
A fixed fee consultation on the legal issues that commonly arise when running a UK competition, prize draw or giveaway.
- Consultation with a UK lawyer on your proposed promotion
- Review of the competition, prize draw or giveaway format
- Advice on advertising, consumer law and promotion rule issues
- Guidance on the points your terms and conditions should address
- Discussion of permit or regulator issues where relevant
- Written follow-up summary of key recommendations
Project
Operating A Competition Advice
Status
CompletePrepared by
Alex Solo
Senior Lawyer

FAQs
Frequently asked questions
Unsure about how we work? We have gathered the most common questions for your convenience.
A lot depends on how the promotion actually works, not just what it is called. We can look at whether the format relies on chance or skill, how people enter, whether payment or purchase is involved, how the prize is described, what restrictions apply to entrants and what your terms need to say. We also discuss advertising and consumer law issues that may affect launch materials. The advice is tied to the promotion you describe, so it is more practical than a generic overview of competition rules.
This option is usually suitable when you want to test a promotion concept, sense-check the legal position or identify the main risk points before commissioning wider work. It differs from a broader promotions compliance service because it does not include joined-up drafting of terms, launch setup review or wider campaign materials. Businesses often choose it when they are still deciding how the promotion should run, whether a permit issue may arise, or whether the mechanics need changing before they invest more time in the campaign.
No. We can explain what the terms should cover, such as eligibility, entry steps, winner selection, prize wording, timing, exclusions, cancellation rights and data use, but this fixed-fee is for advice rather than full drafting. That distinction matters because the terms need to reflect the actual promotion mechanics and prize structure. If the concept changes after the consultation, the drafting approach may change too. If you want bespoke terms prepared or an existing set reviewed after the call, we can quote for that separately.
Not always. Permit requirements can vary depending on where and how the promotion runs, and approval depends on the relevant regulator or authority where one is involved. Where an external authority is involved, we will help you understand what may be needed for your situation.. Whether a permit issue arises may turn on factors such as the role of chance, the entry route, the prize and the territory in which the promotion is offered. We can help identify whether this is likely to be a live issue for your format, but obtaining permits or approvals is outside this service.
No lawyer should give an absolute answer on that basis alone. You receive practical guidance on the issues in scope, while any broader risk position depends on your documents, conduct and implementation. The legal position can shift depending on the final wording, the channels used, where the promotion is offered and For Operating A Competition Advice, the wording should follow your real information flows. For Operating A Competition Advice, collection points and disclosure practices shape the drafting. entrant information in practice. What we can do is identify the main legal pressure points, explain where the structure may need adjusting and outline whether further drafting or review work would be sensible before launch.
Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.
They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.
If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.
At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.
Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.
If your project is larger or more complex, we will provide a tailored quote after understanding what you need.
Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.
From quote to delivery in three simple steps
Getting quality legal help for your business has never been easier or more affordable.
Get a free quote
Our legally trained consultants will prepare a fixed-fee quote for you.
Accept online
Accept your fixed-fee quote and e-sign our engagement letter.
Speak with a lawyer
Our expert lawyers will talk you through your project via phone, video call or whatever suits.
Get a free quote
Our legally trained consultants will prepare a fixed-fee quote for you.
Accept online
Accept your fixed-fee quote and e-sign our engagement letter.
Speak with a lawyer
Our expert lawyers will talk you through your project via phone, video call or whatever suits.
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