Review sustainability claims across your marketing before they attract scrutiny

This can be useful for established brands, growing online businesses, product-led companies and service providers that use green messaging to support sales. It is often sought before a campaign launch, a packaging refresh, a website rewrite or a wider brand repositioning around sustainability. The service is particularly relevant where claims such as recyclable, lower impact, carbon neutral, sustainable or responsibly sourced are being used prominently. A review can also help if your team already has draft wording but wants legal input before publishing it more widely.

The difficulty is usually not that businesses mention sustainability at all, but that the claim can be broader or stronger than the support behind it. Problems often arise where a headline message is vague, qualifications are buried, comparisons are unclear, or the evidence does not match the impression given to customers. Claims about packaging, sourcing, emissions, recyclability or future environmental goals can all raise questions. We look at the overall presentation, because risk often comes from the combined effect of wording, layout, prominence and context.

We review the environmental claims in the materials you provide, such as website copy, ads, product descriptions, packaging text, campaign messaging or similar customer-facing content. We assess those materials against relevant UK consumer and advertising standards and give written feedback on the main legal concerns and possible improvements. The service is a legal review of the stated materials and context. It does not include obtaining certifications, carrying out scientific verification, rebuilding webpages, or implementing technical or operational changes after the advice is delivered.

Yes, as part of the legal review. If a claim appears to need supporting material, we can assess whether the basis you describe seems aligned with the way the claim is presented. That might include looking at whether a broad statement needs qualification, whether a comparison appears hard to support, or whether the evidence position seems thin for the strength of the message. We are not conducting an independent environmental audit, but we can flag where the substantiation story appears weaker than the marketing suggests.

Templates and internal checklists can be helpful for consistency, but they often miss the context-specific issues that make environmental claims risky. A phrase that looks acceptable in isolation may become problematic once it appears beside product imagery, pricing claims, comparison statements or fine print. A tailored review looks at the actual materials you plan to use and the overall impression they create. That is usually more useful than relying only on generic wording rules, especially where claims are central to the campaign or brand positioning.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.