Get a wider view of whether your brand is safe to use

This is often a good fit where the business decision is broader than simply checking the register. Founders choosing between shortlisted names, agencies supporting a naming project, and established businesses planning a rebrand often want to know not only what appears on trade mark records, but also whether company names or visible online use create practical friction. If you are about to spend on design, domain changes, signage or marketing rollout, a broader review can be more useful than a results-only search because it helps frame the commercial decision, not just the search output.

The review can highlight more than one type of brand risk. We may identify similar registered marks, company names that point to a competing trader, or online use suggesting someone is already active under a close brand. The issue is not always exact duplication. Similar wording, overlapping markets or a crowded brand space can all matter. The written advice explains which findings look more serious, which may be manageable, and where the real pressure points sit if you plan to launch under that name or logo.

You receive lawyer-led written advice that pulls together the search findings and explains them in plain English. Rather than listing raw results, we outline the main conflict points, the likely significance of those points, and what they could mean for your intended use of the brand. We also set out practical next steps, which may include proceeding with caution, refining the brand, choosing from a shortlist, or considering a filing strategy. The aim is to give you a usable risk picture before you commit further time and money.

Not necessarily. A flagged result does not automatically mean the brand has to be abandoned, but it does mean the risk needs to be weighed properly. Some issues are relatively narrow and may depend on the goods or services involved, while others point to a more serious clash. We explain where your proposed brand appears to sit on that spectrum and why. If you then need help with a filing, a response strategy or correspondence with another party, that would usually be separate work from the review itself.

Turnaround depends on how many brand options need to be checked and how straightforward the results are. A single proposed name with clear intended goods or services is usually faster than a review involving multiple shortlisted names, logo elements or mixed search results that need closer analysis. Once we have the proposed brand details and enough context about how you plan to use the brand, we can confirm likely timing. If you are working toward a launch date or filing decision, flag that early so timing can be discussed at the outset.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.