Get your promotion terms and launch setup checked as one joined-up legal job

Many problems come from a mismatch between the public-facing offer and the way the campaign actually works behind the scenes. Common examples include unclear entry rules, prize descriptions that overstate what is being offered, inconsistent dates across channels, or winner selection wording that is too vague. Issues also arise when social posts, landing pages and full terms say slightly different things. This service looks at those connected points together, rather than treating the terms as a standalone document. It helps you assess and reduce risk, but it gives you practical support while recognising that some outcomes depend on third parties in every scenario.

A one-off advice session can be useful if you mainly want to test an idea or ask a specific legal question before deciding what to do next. This service is usually the better fit when you also need the terms prepared or revised, and want the campaign mechanics checked against the wording customers will actually see. It is particularly useful where the promotion will run across several channels or includes detailed eligibility rules, prize conditions or complaint risks. In other words, it covers both the document work and the practical legal review around launch.

Not always. That depends on the promotion format, where it is offered, how entry works, how winners are chosen and what the prize setup looks like. Permit requirements can vary depending on where and how the promotion runs. As part of this service, we can flag whether permits or approvals are likely to be an issue worth investigating further. Approval depends on the relevant regulator or authority, and If regulator or authority requirements affect your matter, we will talk you through the practical next steps.. Filing applications or dealing directly with authorities would need separate work if required.

Yes. Multi-channel promotions often create risk because the headline offer is repeated in short-form copy, while the detail sits elsewhere. We can review the campaign with that in mind and prepare terms that align with the mechanics you are actually using across those channels. That may include checking whether eligibility, dates, prize wording and key conditions are described consistently enough to avoid confusion. If the promotion also involves sign-up forms or customer data collection, the legal position can depend heavily on how that information is handled in practice.

It helps to provide the core campaign details in one place. That usually includes the prize description, entry method, eligibility criteria, opening and closing dates, winner selection process, channels where the promotion will appear, and any draft copy already prepared by your team or agency. If there is a landing page, social caption set, email copy or in-store wording, those materials are useful too. Having the mechanics settled early makes the review more accurate, because the terms need to reflect the actual promotion mechanics and prize structure rather than assumptions.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.