Check the legal risk in your email and SMS marketing practices

It is often most useful for businesses that send regular promotional emails or texts, use multiple sign-up routes, import contacts into a CRM, or run automated campaigns across different customer stages. It can also be valuable if you rely on historic contact lists, referral campaigns, event sign-ups or third-party lead sources. These setups often create inconsistencies in consent records and unsubscribe handling. A review helps test whether the legal position reflected in your marketing materials matches the way contacts are actually collected, segmented and contacted in practice.

Common issues include unclear consent wording, weak records showing how permission was obtained, unsubscribe mechanisms that are hard to use, and messages that do not identify the sender properly. Problems also arise when businesses combine contact data from different sources and then treat everyone as if they agreed to the same kind of marketing. Another frequent issue is assuming that a platform's default settings solve the legal problem. In reality, the legal position depends on the way the business handles information in practice, not just on what the software can do.

We can review the materials that show how your marketing journey works, such as sign-up forms, consent wording, sample campaigns, preference settings, unsubscribe flows, screenshots, internal notes and list management practices. The aim is to assess the legal issues across the workflow rather than only reading one isolated message. You receive written advice that identifies higher-risk areas and practical next steps. Work such as rewriting all campaign copy, changing platform settings, implementing technical fixes or handling regulator correspondence would need separate scope if required.

Templates and platform tools can help with consistency, but they rarely answer the harder legal questions about how contacts entered your systems, what they were told at the point of sign-up, and whether permissions were carried across channels properly. A business may have unsubscribe links in every email and still face risk if the underlying list was collected on shaky terms. This review looks at the real workflow behind your campaigns. That broader view is often where the most important issues appear, especially for businesses using several forms, databases or third-party tools.

The written advice will usually separate urgent issues from lower-priority improvements, so you can see what may need immediate attention and what can be addressed in stages. Depending on the findings, that might involve changing sign-up wording, tightening list segmentation, improving unsubscribe handling, or pausing use of certain data until the legal basis is clearer. This gives you a stronger basis for decision-making, but it should be applied alongside the way your business actually operates. If you want follow-on drafting or broader privacy support, that can be scoped separately.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.