Get the main PPC management agreement in place before campaign delivery starts

PPC work often moves quickly, and issues usually appear once spend is live, approvals are delayed or account access becomes contentious. A written agreement can clarify who is responsible for strategy, setup, creative input, keyword or audience decisions, reporting, and budget sign-off. It can also deal with whether ad spend is paid directly by the client or handled another way, and what happens if the client does not approve copy or landing pages on time. That kind of detail is often what separates a workable client relationship from a dispute about expectations.

A PPC management agreement will usually cover the service scope, campaign channels, approval process, reporting cadence, fees, invoicing, payment timing, ad spend arrangements, confidentiality, intellectual property, liability wording and termination. For PPC specifically, it is also common to address who controls the ad account, whether existing platform accounts will be used, who can pause campaigns, and whether creative production, landing page work or tracking setup sits inside or outside the agreed services. Those operational points often matter just as much as the headline fee.

That depends on how the PPC work is actually delivered. Important details include whether you act on a retainer or project basis, whether the client or agency owns the advertising account, how budgets are approved, whether you handle audience data or conversion tracking, and whether paid search and paid social are both included. Your data collection points, internal use and third-party sharing arrangements all affect the way this should be drafted. If your team collects, uses or shares campaign data in different ways across platforms, the agreement should reflect that rather than relying on generic marketing wording.

For a very simple arrangement, a template may cover the basics, but PPC work often involves moving parts that standard forms miss. Common gaps include unclear responsibility for ad spend, weak wording around approval delays, no clear position on platform suspensions, and vague terms on access to accounts or ownership of campaign data. If those issues are left open, the contract may not match the way the relationship actually runs. A tailored draft or review is usually more useful where budgets are meaningful, channels are mixed, or reporting obligations are detailed.

Timing depends on whether you already have a draft and how settled the commercial terms are. A straightforward PPC management agreement is usually quicker than a document that also needs to deal with creative production, landing pages, multiple ad platforms or unusual billing arrangements. If you already have existing terms, proposal wording or notes on approvals and ad spend handling, that will usually help. Once we have the main information, we can confirm likely turnaround and the next steps for the draft or review.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.