Review your advertising claims to minimise legal and regulatory risk

This is often useful for businesses running consumer-facing marketing across more than one channel, especially where the same claim appears on a website, in paid ads, on social media, in email campaigns or in promotional landing pages. It is particularly relevant if you are making stronger statements about price, results, quality, speed, savings, comparisons or limited-time offers. The service is broader than a quick question about one sentence, because it looks at how customers are likely to read the claim in context across the materials you want checked.

The main issues are usually claims that sound broader or more certain than the evidence behind them. That can include absolute statements, headline savings, performance claims, before-and-after messaging, comparison wording, free or bonus offers, scarcity claims and qualifications hidden away in fine print. Sometimes the problem is not one word by itself, but the overall impression created by the advert. We review what a customer is likely to take from the message, then flag where the wording, evidence or promotion structure appears out of step with that impression.

We review the wording together with the supporting material you provide, to the extent needed for a legal assessment of substantiation. For example, if you are claiming savings, performance, product features, rankings or results, the available evidence matters because the claim needs to match what can actually be supported. We are not carrying out a scientific test, technical audit or marketing performance review. What we can do is flag where the support appears thin, inconsistent, outdated or not strong enough for the way the claim is currently expressed.

After the review, you can update the relevant claims, add clearer qualifications, revisit the evidence behind key statements or adjust the promotion structure before launch. In some matters, a few wording changes are enough. In others, the review may show that the campaign concept, pricing message or offer mechanics need more substantial work. If you want further legal help after that, such as redrafting ad copy, preparing promotion terms or responding to a complaint, we can quote separately for that next stage rather than treating it as part of the initial review.

It includes legal review of the agreed advertising materials, written comments on the main risk areas, and practical recommendations on what may need to be softened, clarified or supported with better evidence. We can also comment on pricing presentation and promotional wording where those points are part of the materials being reviewed. This is a broader claims review service, not a full marketing rewrite. If you later want us to redraft campaign copy, prepare separate promotion terms or assist with a complaint or regulator contact, that would need separate scoping.

Working with us is simple. Start by submitting an enquiry through our website using the form at the top of this page or on our Get Started page. A legal project manager will review your enquiry within 1 business day and reach out to understand your needs.

They'll send you a fixed fee quote outlining costs, scope, and timing. If you're happy, you can accept and sign our engagement letter online. Once that's done, we'll connect you with an expert lawyer who will complete your project via email, phone, or video chat, with the timing confirmed in your quote.

If you're not looking for help with a specific matter, explore our platform, which offers free templates, tools to get your business set up, and even a free tier to get started. Whether you need legal support or just want to browse resources, we've got you covered.

At Sprintlaw, our pricing is transparent and designed for startups and small businesses. Many one-off legal services, including document drafting and reviews, are provided for a fixed fee with an upfront quote before you proceed.

Prices typically range from £100 to £1,500 depending on the complexity and scope of the work. For ongoing support, Sprintlaw Memberships include options such as legal templates, consultations, a legal helpline and credits for services.

If your project is larger or more complex, we will provide a tailored quote after understanding what you need.

Sprintlaw UK operates fully virtually, with the team working online across the UK to provide support to startups and small businesses nationwide. Many of our team are based in London and often meet at co-working offices, but our operations remain fully digital, ensuring flexibility and efficiency for both our clients and team.