What Is A Sponsorship Agreement?

Contents

A Sponsorship Agreement sets out the terms and conditions under which an event or business will be sponsored.

It’s important to have a Sponsorship Agreement in place to ensure you and your sponsor are both on the same page about the sponsor’s responsibilities and payment.

Also, this agreement will ensure you aren’t infringing any intellectual property rights through using the sponsor’s brand. It’ll also make sure you are both clear on the terms and conditions of the sponsorship.

For example, an arborist might be considering sponsoring their local football club. The football club might agree to print the details of the arborist company on their football jerseys, and inform the public of their sponsorship on their football website. A Sponsorship Agreement will capture all this in writing.

A Sponsorship Agreement can save you a lot of stress and money in the long run through nipping potential disputes in the bud.

What Is Included In A Sponsorship Agreement?

A Sponsorship Agreement will address:

The sponsor’s payment amount and benefits
What the sponsor must do
Term and termination
Intellectual property rights (e.g. the right to use the sponsor’s trade mark)

Need Help?

Don’t hesitate to email us at [email protected] to find out more about how a Sponsorship Agreement could work for your business. We’re available for a free, no-obligations chat.

Justine Wu

Justine is a legal consultant at Sprintlaw. She has experience in civil law and human rights law with a double degree in law and media production. Justine has an interest in intellectual property and employment law.